Marketing Manager (f_m_d)
Barilla
Baar, Switzerland
vor 3 Tg.
source : Experteer

Barilla Switzerland AG wants to recruit a Marketing Manager (f m d) within the Barilla Switzerland organization based in Baar (ZG).

The individual will report hierarchically to the Managing Director Switzerland and functionally to the Marketing Director Central Europe.

The position holder will manage one employee.Job PurposeThe position holder defines and executes the marketing plans for the brands Barilla, Wasa, Pavesi and Mulino Bianco in Switzerland, while monitoring the performance of the managed products and the market, as well as the management of the flow of information from and towards other services (e.

g. Trade Marketing, Finance, EU BD&I-Team). Moreover, the position holder is part of the Barilla Switzerland Management Team.

Key AccountabilitiesDefine the marketing plan in accordance with the Brand’s positioning and communication strategies by formulating and integrating core information relative to the brand / product / geographical area of competence in terms of targets and resource allocation on the activities of innovation, media, packaging, consumer activationsResponsible for the innovation process through the identification of consumer gaps and the generation of relevant and sustainable innovative ideas, take the team lead for innovation projects, from the stages of feasibility and capability analysis through to industrialization, and launch on the marketEnsure the implementation of plans for the launch of new products in co-operation with Trade Marketing and post-launch analyses with the purpose of identifying critical elements and success factors in order to consolidate and develop the presence of the brands of competenceConstantly monitor the market with the purpose of supplying an adequate knowledge of supply and demand trend by gathering data, acquiring research, keeping in constant contact with sales structures and through an analysis of brand awareness and customer needs / reactionsResponsible for the Brand’s positioning and communication strategies set-upSupport in the realization of publicity programs and promotional campaigns for Barilla brand by managing relations with external agencies, by taking care of the different steps from brief to final copy approvalContribute in preparing sales forecasts as part of the budget and forecast activities by supplying the immediate Superior with data and information on the assessments of market development, marketing activities, market trend and planned commercial actionsEnsure the proper follow up of marketing expenses by taking steps aimed at solving any critical situationManage employees by motivating both direct report and overall staff as well as promoting career growth according to professional skills, in order to make sure that the individual behavior and performance are in line with corporate standards and overall targetsQualificationsMinimum of 5 years of proven experience in consumer marketing and / or experience in sales and / or trade marketingDemonstration of leadership, curiosity, creativity and ability to build strong and trustful relationshipsStrong analytical skillsStrong interpersonal and people management skills and effective communication with all stakeholdersFully autonomous in planning and executing marketing activities along the whole path to purchaseStrategic vision, ability to manage complex and multiple tasks and to strengthen and develop the businessProject management skills, can do attitude and strive for excellence with ability to make sound decisions within established guidelinesFluent German and English language skills Knowledge of the Swiss market is a strong advantageOur offer : Varied and exciting area of responsibilities that directly influence the businessProfessional development and global experience in an international environment with wide exposure Smart Working is our flexible working system, which allows you to work up to 40% from home (or anywhere else)You will be able to enjoy all our Barilla products for freeNo unsolicited CVs from any recruitment agencies will be accepted.

In this direction, any agency fee requests will not be accepted due to speculative candidates presented to Barilla.

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